How Knight Frank cut a two-week turnaround to two hours.
800 on-brand videos in year one, and what it took to make that the new normal.
A Knight Frank team now turns a video request around the same afternoon. A branch needs a recruitment film, a market update, a property walkthrough, and it exists, on-brand, before the day is out. Two years ago that same request meant a brief, an agency, and a two-week wait. The work did not get faster. The whole shape of it changed.
That speed is not a vanity metric. It is a commercial position. The team that reaches the candidate, the client, or the market first tends to be the team that wins, and a two-week wait is a fortnight of losing to whoever did not have to wait.
Speed is a revenue position. The team in the inbox first is usually the team that wins.
What two weeks actually cost
The old process was not slow because anyone was lazy. It was slow because every video was a project. Scope it, brief it, queue it, review it, send it back, wait. By the time a finished cut arrived, the moment that prompted it had often passed. So most ideas were never filmed at all. The cost was not just the videos that came late. It was the hundreds that never got made.
Binumi changed the unit of work. Instead of commissioning a project, a Knight Frank employee starts from something they already have and finishes an on-brand video in hours, not weeks. The brand rules are built in, so speed never costs consistency.
What made two hours possible
Speed at this scale takes two things working as one. The platform is the scale: any input becomes finished video, drawn from a library of rights-cleared footage, with Knight Frank’s brand locked in so every output is consistent whoever makes it. The service is the expertise: a team that configured the system around the brand, trained the people, and held the standard while volume climbed into the hundreds.
Neither half does it alone. A tool on its own would have produced fast video that drifted off-brand. An agency on its own would have stayed at the two-week wait. Together, two weeks became two hours, and stayed there.
Hannah Rolph, Head of Talent Acquisition at Knight Frank, puts the effect plainly: “With Binumi, our teams can now create on-brand videos that really show what makes each branch unique. It’s completely changed how we approach recruitment and internal comms.”
What becomes possible
Once a video costs hours instead of weeks, the question every team asks itself changes. It is no longer “is this worth a two-week project,” which kills most ideas before they start. It is “what would we say if saying it cost almost nothing,” which is a far more dangerous question for a competitor to be on the wrong side of.
Knight Frank made eight hundred videos in a year because the wait stopped deciding what was worth making. So the question worth sitting with is this: how much of what your business wants to say is currently dying in a two-week queue?