Why You Need to Localise Your Video Content

In today’s globalised market, businesses must connect with audiences across different regions and cultures. One of the most effective ways to achieve this is through localised video content. Localising videos can significantly enhance engagement, boost brand loyalty, and drive growth. Here’s why your business should prioritise video localisation and how Binumi can help you achieve it seamlessly.

The Importance of Localising Video Content

1. Enhanced Audience Engagement: Localised videos speak directly to your target audience in their language and cultural context, making them feel understood and valued. According to a study by Common Sense Advisory, 72.4% of consumers prefer to buy products with information in their own language​​.
2. Improved Brand Loyalty: By respecting cultural nuances and language preferences, localised videos help build trust and loyalty. Customers are more likely to remain loyal to brands that make an effort to communicate in a culturally relevant manner.
3. Increased Conversion Rates: Localised content can lead to higher conversion rates. Research by the Harvard Business Review indicates that companies that localise their marketing efforts see an average increase of 25% in market share​​.
4. Competitive Advantage: Businesses that invest in localisation can outperform competitors by reaching markets that others might overlook. This can be particularly beneficial in regions where localised content is less common.

How Localising Video Content Can Drive Business Growth

• Market Expansion: Localising video content allows businesses to enter new markets more effectively. By providing content that resonates with local audiences, businesses can tap into new customer bases and drive international growth.
• Better ROI: Companies that localise their video content often see a higher return on investment. Forrester reports that businesses using AI for video production can reduce costs by up to 50% , while Gartner research suggests that AI can speed up video production processes by up to 300% .
• Stronger Customer Relationships: Localised videos help build stronger relationships with customers by showing that the brand values their culture and language. This can lead to increased customer satisfaction and long-term loyalty.

How Binumi Supports Your Localisation Efforts

Binumi’s AI-powered video creation tools and expert services make video localisation simple and efficient. Here’s how we can help:

1. AI Video Creation Tools: Binumi’s AI tools can automate many aspects of video localisation, from translating scripts to generating subtitles. This ensures accuracy and consistency across all languages, saving time and reducing costs.
2. Language Translation: Instantly transform any copy or script within a video into a new language. With the ability to translate to any language, this tool expediates the localisation process.
3. Multimedia Library: With over 15 million rights-cleared multimedia clips, you can enrich your videos with visuals and sounds that resonate with specific regions, enhancing the local appeal of your content​​.
4. Collaborative Platform: Binumi’s platform allows for seamless collaboration between your in-house team and our experts. This ensures that the localisation process integrates smoothly with your existing workflows, improving efficiency and productivity​​​​.

Leveraging Binumi’s Creative and Strategic Experts

For businesses looking for comprehensive support, Binumi offers access to a team of creative and strategic experts who can fully service the localisation process:

• Strategic Planning: Our strategists work with you to develop a localisation strategy that aligns with your marketing objectives, identifying target markets and key messaging points​​.
• Creative Development: Our experienced producers, designers, and editors create compelling narratives and visuals that resonate with local audiences, ensuring each video is culturally relevant​​.
• Quality Assurance: With access to cutting-edge AI technology and creative support, we ensure the highest quality standards in your video content, enhancing your brand’s credibility and reputation​​.

In conclusion, localising video content is essential for businesses looking to engage with diverse audiences and drive international growth. With Binumi’s AI-powered tools and expert support, localising your videos has never been easier. By investing in localisation, you can enhance audience engagement, improve brand loyalty, increase conversion rates, and gain a competitive advantage in the global market.