Why Use Video?

There are numerous reasons you should create video content. Still, the main reason would be the retention rate of watching a video versus reading a text. A survey showed that information retention from a video is up to 95%, whereas reading text came to up to 10%.

Videos allow you to connect personally with your viewer, generating more brand loyalty. The average user will spend 88% more time on a website if there is a video on the homepage. On top of getting better customer retention, it can significantly improve your reach if marketed correctly.

Check out the video below for more information.

Now you understand the importance of video content, the next step is to see what kind of audience you want to target. Click here to see our guidance.