Telling a Story

You can split your video into three subsections, the beginning, middle, and end.

In the beginning, you will want to portray an issue that is close to your target audience and will capture their interest right from the start. The average concentration span in 2023 is 8.25 seconds, giving rise to the importance of having compelling content.

As for the middle section, you want to outline the impact of your product or service on the issue in question- how does it assist with overcoming the consumers’ problem?

The end of the video is where you should be converting the consumer to purchase your product/service. Ensure you are clear on the benefits and conclude with a call to action for the next steps.