Define a Primary Objective

What kind of impact do you want to make with your video content? Building brand awareness? Online engagement? Educational content? Once you come up with your main aim, this will be your reference point before making a decision about your video content.

As a rule of thumb, a video that aims to build brand awareness should be memorable and leave an emotional impact on your customer, whereas a video aiming to increase online engagement should be snappy and eye-catching.

So, you have your objective set. Now on to actually creating the content. An important tip to keep in mind is that you will need to tell a story with the video. Click here to see how to do that.