Easy Video Marketing Ideas for Small Business

Video marketing is one of the most effective strategies for promoting your business. It utilizes the captivating power of video to convince customers to buy your products and services.

Thanks to modern video production tools, the cost of producing marketing videos is lower than it ever was. This means that even small businesses with no prior experience with video marketing can successfully use this marketing strategy.

Every marketing video beings with an idea. Once you have a good idea for a marketing video, it’s usually not that difficult to implement it in your video production tool of choice.

So to help you get creative juices flowing, we’ve outlined 6 easy video marketing ideas any small business can implement. But before we dive in, let’s go over some basic facts you should know about small business video marketing.

Video Marketing Benefits

Video marketing offers three key benefits to small businesses:

  • Video is the most engaging form of content, which makes it a more effective marketing tool than images and text.
  • Video empowers customers to make better purchasing decisions by sharing product and service information in an easy-to-digest format.
  • Video is a budget-friendly marketing strategy – it is possible to make marketing videos without spending any additional money up front. 

Video Marketing Channels

Video marketing is a strategy that can be used across different communication channels. The best way to leverage video marketing is to use it on as many channels as you can afford. The good news is that you can usually re-purpose existing video content for use on multiple channels.

Here are the three most common video marketing channels:

  • Website – Marketing videos can be hosted on your website. They can be embedded in blog posts, knowledge-base articles, landing pages, etc.
  • Mobile apps – Marketing videos can be implemented in your mobile app, or as advertisements in the iOS store or Google Play.
  • Social media – Marketing videos can be used on a variety of social media platforms, including YouTube, Instagram, Twitter, Facebook, LinkedIn, and others.
  • Email – Marketing videos can be included in your email newsletter for more effective lead generation and conversion.

6 Easy Video Marketing Ideas

There are many ways to use video for small business marketing. Our list is by no means exhaustive. Instead, it offers 5 basic marketing video ideas that small businesses can implement without much difficulty.

1. Introductory Video

Recommended channel: home page

An introductory video serves to introduce your company, its values, and its products to the general audience. It is more engaging than other forms of introductory content, and it is very effective at generating a good first impression. Introductory videos are typically hosted on above the fold on the home page of your website. They can also be included at the start of your email chain. In terms of production, introductory videos should be short, direct, and visually appealing.

2. Video Ad

Recommended channel: Facebook

Video ads are a marketing staple. The play a variety of roles in small business marketing including product announcements, sale notifications, brand introductions, customer testimonials, etc. Every video ad should has two key elements: a value proposition, and a CTA. The value proposition highlights how the product in question can benefit the customer. The CTA instructs the customer how they can take up the offer. Social media platforms are the best place to host video ads. Note that each platform has different technical specifications for the kind of content that can be uploaded.

3. Product Preview

Recommended channel: email newsletter

The function of a product preview is to give customers a glimpse into your upcoming products and services. Their strategic role is to generate hype and keep your followers engaged in the interim between major product releases. Product previews work well as email newsletter content, since you can assume that newsletter readers are already familiar with your brand. Production-wise, product previews can afford to be a little more vague than regular marketing videos – people like to be surprised, so you don’t have to reveal everything right from the start. Instead, turn your product videos into a series – even better for generating hype, and it pairs really well with email chains.

4. Explainer Video

Recommended channel: YouTube

Explainer videos are there to educate customers on topics which fall under your area of expertise as a business. Because they provide direct value to customers, they typically received more favorably than other types of marketing content. Explainer videos can come in a variety of formats, including interviews with industry experts, animated videos explaining concepts and procedures, and even whole video lecture series. The best place to share explainer videos is on your YouTube channel.

5. Behind the Scenes Video

Recommended channel: Instagram

Behind the scene videos are a form of content designed to give a human face to your company. They typically showcase how your company operates behind the curtain. For example, you can show what an average workday looks like, how products are made and packaged, what employees do during break hours, and any other activity where people take center stage. This form of content is great for building long-term customer loyalty. Note that high production values are not necessary for behind the scene content – in fact, going low-fi can make for a more authentic experience.

6. Video Testimonial

Recommended channel: home page

The best way to do marketing for your business is to let customers do the talking for you. Customer’s are more likely to do business with companies surrounded by positive word of mouth online, and testimonial videos can greatly contribute to this. Testimonial videos can be crowdsourced by holding contests on social media. Simply ask your followers to record themselves talking about your company in a positive light in exchange for a chance at winning coupons, discounts, merchandise, and even free products.

Conclusion

There you have, 6 simple video marketing ideas that any small business can use to achieve good marketing results. Sign up for Binumi.com and try implementing these ideas with our free video production software. Then check out our Pro and Agency plans which offer access to features such as full template access, team collaboration, automated watermarks, and more.

How to Write an Effective Video Script

Script-writing is an essential skill for all those who dabble in business video production. A well-written script will help you get your message across, as well as make video production all the more easier.

You don’t need to be a professional screenwriter to write a good script. In fact, you can accomplish a lot by doing some prep-work beforehand, and using basic script-writing techniques.

In this guide, we will guide you through the process of making an effective video marketing script from start to finish.

Part 1: Writing a Creative Brief

Before you start working on your script, it’s good practice (and sometimes required) to write a creative brief. A creative brief is a document consisting of guidelines provided by management and stakeholders. It typically contains a list of requirements for the video, including the following:

  • Project Background – The video’s place within a wider business strategy.
  • Target Audience – Description of target audience and their needs, wants, and desires.
  • Objectives – The video’s objective, and procedures for measuring success.
  • Core Message -The key idea to bring across.
  • Desired Behavior – The desired action upon watching the video (subscription, purchase, recommendation).
  • Tone of Voice – The basic vibe of the video (serious, lighthearted, technical).
  • Mandatory elements – Branding materials to be included (logo, website, email).
  • Deliverables – Video type (product demo, testimonial, tutorial) and publishing platform (website, Twitter, email)..
  • Project Timeline – Temporal framework for the project (start, duration, milestones, deadline)
  • Budget – Available resources (video equipment, software, staff, money).

Part 2: Writing the Script

The script is a structured representation of movements, actions, expressions and dialogue in a video. In its basic form, it contains 1) narration (monologue, dialogue) and 2) audio-visual cues (images, sounds, video clips, animation, graphs, text). The scriptwriter combines these elements to create a story for the video.

You don’t need to be a professional scriptwriter to write a good script. Just use common sense and keep in mind the following best practices.

1. Start with an Outline

Start by writing an outline for the script. Use the outline to break your video into sections. The outline should include an opening, middle, and end. You can then subdivide further based on topics. For example, a script outline for a product video would contain the following sections:

  1. Opening
    1. Speaker introduction
    1. Product introduction
  2. Middle
    1. Product feature description
    1. List of product advantages
    1. Product use cases
  3. End
    1. Price and availability
    1. Call to action

2. Write a Strong Opening

Writing a good opening section is crucial. It’s the part of the video most viewers will see (and possibly the only one), so it’s imperative to catch their attention with a memorable opening.

Estimates vary for what is the ideal length for a good opening. For a short 30-second clip, you have about a sentence-worth of content for your opening. For a 5 minute video, a single page is more than enough.

In terms of content, the opening should introduce the speaker, the brand, and the primary subject matter of the video. You need to make a strong case for the viewer, to entice them into seeing the rest of the video. If it’s an instructional video, state clearly what it aims to teach. If it’s a sales pitch, address a customer’s issue or need.

As a final tip, don’t front-load the opening with too much information. At this point, the viewer is still deciding whether to continue watching the video, so you don’t want to distract him by with an impromptu info-dump.

3. Be Concise

“Brevity is the soul of wit.” –Hamlet

Take the cue from Shakespeare and keep your script concise, and to the point. Don’t use five sentences when one will suffice. Keep digressions brief and use them sparsely. Break up complex ideas into simpler ones. Never repeat yourself, unless it’s to stress a point. Use matter-of-fact language and skip flowery phrases, unless it’s to prove a point or elicit a chuckle. Don’t dwell on ideas for too long.

If you have trouble implementing these guidelines, you probably have more content than can fit in a single video.

4. Include Audio and Visual Cues

From a technical standpoint, the script is also a set of instructions for video producers. In this capacity, it describes what the performers are doing and what’s going on in the background.

The script also details other visual cues, including as images, graphs, animation, on-screen text, and other visual elements. In fact, the video can consist entirely of narration and visual cues. The script specifies when, where, and how these cues appear and disappear.

Everything that’s been said also applies to audio cues. Sounds, background music, and voice clips also need to be synchronized with the narration and visual elements.

Use consistent formatting for your audio-visual cues. This helps keep the text organized, and it makes the script easier to parse for actors, speakers, and the rest of the production crew.

5. End With an Offer

Unlike a movie, where interest usually peaks around the culmination of the plot, in business videos the real action happens during the conclusion. The function of the opening and the middle is to prime the viewer for the offer at end.

This is the part of the script where you’re speaking directly to the viewer. A well-written CTA should clearly state the offer, explain the value proposition, and provide a point of contact. To make the CTA more effective, add a visual cue that lingers for a bit after the narration has ended. People remember images better than words, and you want your offer to be the first thing viewers remember after watching the video.

Conclusion

If you’re coming from a web content background, script-writing might seem unusual at first. But as we’ve hopefully demonstrated, it follows a well-known set of rules and conventions. Follow the guidelines we have outlined, and make your marketing videos more engaging with a bit of script-writing.

How to Use TikTok for Business

In the blink of the pandemic, TikTok has diversified from a fun social platform primarily for teens to a powerful business boosting tool. 

Teenagers and Gen Z will soon be the biggest consumer category, and millions of them are spending time on TikTok. How to get their attention, you wonder? Great content is the way to go. Building great content and gathering an audience with potential may take time, but with the right tactics and persistence, it will pay off. 

Here we explain the basic strategy of using TikTok for business and give tips on how to increase the chance of landing on your target users’ “For You” feeds. 

9 Steps to Implementing a TikTok Strategy for Your Business Goals

TikTok is surpassing major social media platforms in popularity, including Twitter and Pinterest. It’s a seemingly straightforward medium for posting and viewing short videos, but the amount of users and rising competition make the mission of attracting users anything but simple. 

We suggest implementing the basics and building from there. The following tips are all you need to get you started.

1. Open a TikTok Business Account

Like other social media, creating a TikTok account is free. If you want to use it to promote your business and grow a following of potential users of your product or service, you need to create a business account. The process is easy:

  • Sign up using your email, phone, Facebook, Google, or Twitter account
  • If you’re using email or phone, you’ll need to provide basic info (date of birth, email address or phone number)
  • Choose a username that corresponds to your brand and your business goals
  • Go to Settings → Manage Account → Switch to Pro Account (Business)

Note that the option of switching to the business account is only available on TikTok’s mobile app. 

You can use the platform’s metrics and insights about your users and your account’s performance only with the business/creator account.

Optimize your profile by uploading a catchy profile image that represents your brand and use a CTA in your profile bio. 

2. Determine Your Target Audience and Get Inside Their Heads

The key to success is to carefully research your target audience before starting any activity on TikTok. With over a billion active users in all age groups, you’ll likely find followers. However, you need to know your demographic to be able to provide valuable content. 

Backlinko has an excellent, comprehensive guide to TikTok user statistics for 2022 and it’s a good place to start gathering information about the platform’s users, demographics, growth rate, and user earnings. 

3. Analyze the Competition and Influencers

You also need to analyze your competition, popular creators, and influencers to understand what they’re doing right and find ways to offer similar or better content. Check out their videos’ length, format, what type of content they provide, which effects they use, and how they engage with users. 

4. Connect with Other TikTok Users

Connect with subcultures and categories that can help you engage with your target users. Comment on other people’s posts, and once you start posting videos, reply to users who comment on your videos. Users feel more connected with brands that engage with them and show their personality. 

5. Start Planning Content

Once you know who your audience is and what the competition is offering them, you’re ready to provide content of value. 

Start with videos that your potential followers appreciate, such as tutorials, product reviews, professional advice, etc. Experiment with different content types until likes start increasing. 

Go to the Discover tab, tap Trends, and research trending hashtags to get ideas about your audience’s interests. 

Hashtag challenges are popular with TikTok users, so make sure you include them in your content strategy. 

6. TikTok Video Basics

Basic facts about the type of videos that rank better than others will help you skip trial and error in this department. 

The allowed duration of TikTok videos is 5 seconds to 3 minutes. If you want your viewers to see the whole video, aim for shorter clips of up to 15 seconds. 

Videos shot in the 9:16 vertical format have the highest watch-through rate, so keep that in mind.

You don’t need a professional camera and studio for TikTok videos. Most creators use their phones. However, you need to have a decent phone camera, microphone that can record clean audio, and good lightning. Low quality videos or sound are not likely to attract likes and followers. 

Easy-to-use video design software can help you create high-quality, professional-looking content without much hassle or advanced tech knowledge. 

7. Keep the Videos Engaging

If you have experience creating Instagram video ads, you’ll see that the principles of engaging video creation are similar. 

Make sure the first few seconds of your content are attention-grabbing, whether through movement, a catchy tune, captions with a powerful message, or some other creative intro. 

Use TikTok’s built-in features because users like the “domestic” feeling of familiar video effects. 

Use the original sound recorded on your video if it is clean. Otherwise, find a popular theme for your video. Pay attention to tracks that play at 120 or more beats per minute because they have the highest watch-rate.

Show creativity in your content by using features such as Stitch or Duets where you can incorporate parts of other people’s content into your own or collaborate with other creators to promote the same interests. 

Always look for new ways to keep your audience inspired and engaged.

8. Post Your Content

If you did a good job researching your target audience, you know when they’re usually online and when is the best time to publish your content. Regularly keep track of their activities in the Video Views section in TikTok analytics.

If you’re just getting started and still don’t have enough information about your target audience, TikTok suggests that the best posting frequency is one to four times per day. 

The videos on each user’s For You page are usually not older than a few days, so it’s important to post regularly and when your target audience is the most active.  

Remember to check out your competitors’ videos that target the same audience as you, to see which videos have the most likes and when they were posted. 

You’ll need to experiment with posting times until you reach the desired performance indicators.

Some general guidelines include posting in the morning on workdays and in the afternoon or evening on weekends.

9. Analyze Your Success

Use TikTok Analytics to figure out if you’re on the right track regarding your business goals. 

The Overview section lets you see overall stats from the period you choose, e.g., last week or month. 

The Content section gives you information about each of your posts and videos, including views, likes, comments, shares, and more. 

In the Follower tab, you can learn more about your followers’ demographics and when they are active. 

The Live section gives you information about your live videos’ performance. 

You’ll need to spend some time learning how to track the right metrics in the analytics section and how to use the information to improve content to reach a wider audience. Just remember, it’s your best alley in achieving your business goals. 

Corporate Video Production: Benefits & Use Cases

Video is a versatile media format with high engagement potential. Its widespread adoption and success as a B2C marketing tool is driving businesses to explore other potential uses, especially in the corporate sector. As a result, corporate video production is on the rise, especially in areas such as marketing, sales, onboarding, customer support, HR, and others.

In the remainder of this piece, we will explore the benefits and use cases of video to demonstrate its value in a corporate setting. 

Benefits of Corporate Video Production

High Engagement

Among the various media formats available to businesses today, video ranks highest in terms of engagement. We are primed to respond positively to video thanks to years of exposure via services such as YouTube, Twitch, Netflix, and others. This intimate familiarity with video as a media form makes us more likely to act based on information presented in video content. And where there’s engagement, there’s opportunity to leverage it for business goals.

SEO

SEO has traditionally relied on text-based content such as blog posts for boosting visibility on search engines. But with the rise of video, marketers began exploring its possibilities as a tool for SEO. An authoritative video on a relevant topic has a much better shot at driving visits and clicks than 10 blog posts competing against each other for positioning on a SERP. Why go through all this text to find the information you want if there is a video explainer tackling the issue neatly placed near the top of a SERP?

High Information Value

Video is more dense than other media formats in terms of information value. Simply put, you can pack more data into a video clip than you can in an image or a piece of text. This is because video is a composite format: you have multiple channels for transmitting information, including images, music, sounds, text, and animation. In a corporate context, investing in video is extremely cost-effective – a talented video production team can produce information-rich content for a variety of purposes just by pointing the camera at the desired subject matter.

Viral Branding

Video is viral by nature. The first reaction of someone watching an interesting video clip is to share it. This is a great opportunity for businesses to increase the reach of their branding efforts. An early example of this strategy are Old Spice commercials featuring Isaiah Mustafa as the “Old Spice Man”. A seemingly innocuous commercial, the Old Spice Ad spread through the digital world like wildfire, giving its parent company an exponential increase in brand awareness and authority.

Corporate Video Use Cases

Product Showcase Videos

The most straightforward way to use corporate video is to showcase your products and services. These can be internal or external, i.e. targeted at employees, management, and stakeholders on one side, and customers, investors, and institutions on the other.

Onboarding Videos

Onboarding videos are a corporate video staple. Instead of taking valuable time from your HR officers to teach new employees or customers about your company’s culture, you can record a series of videos chronicling your story. Your employees will also appreciate a faster onboarding process.

Video Tutorials

Video tutorials are a great way to offer value to customers at no additional cost to them. They provide a handy reference for how to use your products and services, and they can be distributed both internally and externally. Having a knowledge base of video tutorials at your disposal will also take the load off of your customer support department, who can simply point customers to the videos instead of explaining everything in person.

Social Media Videos

It hard to understate the importance of social media in today’s corporate ecosystem. Customers and employees alike browse social media on a daily basis, making for an excellent opportunity for raising awareness about your business. Social media videos benefit from being more informal than typical corporate videos, to showcase the human face behind the brand.

Thought Leadership Videos

Thought leadership videos are a vehicle for sharing your opinions on the world at large and its relationship to your industry. They are meant to showcase how your business is rooted in the past, in control in the present, and prepared for the future. The effects of thought leadership content on your bottom line is difficult to assess, but down the line, you want customers and clients to associate your company with a particular vision they can latch on to.

Client Testimonial Videos

Sometimes the way to praise your company is to have others do it in your stead. A heartfelt testimonial video from a customer or client can go a long way towards generating positive word of mouth about your brand. Your video production team can assemble a collage of testimonials from different people to turn a testimonial video into a documentary feature about your business.

Event Videos

Business events are hotbeds of activity. They are great for generating interest in your business, negotiating deals with other industry members, and developing relationships with customers, clients, investors, and potential employees. In terms of video production, event videos are great because they spontaneously generate content – all you have to do is point the camera and record.

Binumi.com – A Different Take on Corporate Video Production

Corporate video production offers tangible benefits to your business. But what about the costs of producing corporate video? Do you need a dedicated team for making video content? Do you need props, recording equipment, scrip writers, and everything else you see during the credits of a movie?

Here at Binumi, we firmly believe it’s possible to produce corporate video content quickly and efficiently without sacrificing quality or spending a fortune. This is possible thanks to our video creation tools. What Binumi offers is a web-based, easy-to-use, video creation software suite. By joining the Binumi platform, you will gain access to video editing tools, corporate video templates, stock videos, images, and music, and everything else you need to produce quality video content for any occasion. You can join the platform for free to try it out, or subscribe starting at $9 per month to unlock additional features.

Conclusion

Corporate video production is poised to become an integral part of any modern business. Video is one of the most versatile media formats, and as we’ve seen it can be leveraged for a wide variety of purposes with an excellent return on investment. If you’re still on the fence whether to give video production try, subscribe to Binumi and see for yourself that it’s not that hard to produce quality video for your brand.

Making a Video for Instagram: Video Specs & Best Practices

Instagram is quickly becoming the go-to social media platform for video content. With 4 video formats to choose from, any brand can leverage Instagram to generate awareness, promote engagement, and even drive sales.

With that being said, Instagram is not the most intuitive video platform to use. Multiple video formats with different specifications makes devising an effective video content strategy more complex than it needs to be.

With that in mind, we’ve assembled a short primer on Instagram video specs and best practices to help you get the most out Instagram video content.

Instagram Video Types & Specs

There are 4 types of Instagram video:

  • Instagram Video (formerly IGTV)
  • Instagram Stories
  • Instagram Reels
  • Instagram Live

Each type has unique specifications in terms of resolution, duration, file size, file type, and place in Instagram’s UI. Let’s go over each.

Instagram Video

Instagram Video is the replacement for the now-defunct InstagramTV feature. These videos appear in-feed as regular posts, and are otherwise similar to Instagram image posts. They can be enhanced with filters, location tags, and captions. You can like them, comment on them, and share them via Instagram Stories and direct messages. They are accessible through the Video tab on your profile page.

Instagram Video has the following specifications:

  • Maximum File Size: 4GB
  • Recommended file type: MP4, MOV, GIF
  • Recommended resolution: at least 1080 x 1080
  • Supported aspect ratio: 4:5, 1.19:1, 9:16
  • Video duration: up to 60 minutes

Instagram Stories

Instagram Stories are short-form videos with a 24-hour lifespan. Stories appear in a dedicated section at the top of Instagram’s UI. They support filters, emojis, tags, stickers, and even links to other websites (provided you have a verified account or at least 10000 followers). You can preserve expired stories by adding them to the Highlights section of a your Instagram profile.

Instagram Stories have the following specifications:

  • Maximum File Size: 4GB
  • Recommended file type: MP4, MOV
  • Recommended resolution: at least 1080 x 1920
  • Supported aspect ratio: 9:16, 16:9, 4:5
  • Video duration: up to 15 seconds

Instagram Reels

Instagram Reels are the latest addition to the platform. They share many similarities with TikTok’s short-form videos, including support for timed text, AR filters, green screen backgrounds, speed controls, and music effects. Users can view Reels in their main feeds, through the Reels tab, and on their profile page.

Instagram Reels have the following specifications:

  • Maximum File Size: 4GB
  • Recommended file type: MP4, MOV
  • Recommended resolution: at least 500 x 888
  • Supported aspect ratio: 9:16, 4:5, 191:100
  • Video duration: up to 60 seconds

Instagram Live

Instagram Live is used for broadcasting live video content. It supports many of the same features as Instagram Stories such as filters, emojis, tags, and stickers. It also supports live-chat with viewers. You can share replays of the broadcast on your main feed, as well as access it privately through the Live Archive on your profile page.

Instagram Live has the following specifications:

  • Maximum File Size: /
  • Recommended file type: /
  • Recommended resolution: at least 1080 x 1920
  • Supported aspect ratio: 9:16, 16:9, 4:5
  • Video duration: up to 4 hours

Instagram Video Best Practices

So far we’ve only covered the technical aspects of Instagram video. Now we’ll share some practical advice on how to make quality video content for Instagram. Here are 7 things to keep in mind.

1. Achieving High Production Values

High production values are key to making your content stand out on Instagram. Most people associate high production values with expensive recording equipment, but the truth is that you can get a lot of mileage out of low-end equipment if you pay attention to certain video making fundamentals.

For instance, recording in bright daylight will make your videos appear crisp even if you’re recording from an older generation phone camera. Similarly, recording audio in a quite, isolated space will go a long way towards making your audio sound clear.

2. Choosing the Right Content Type

Instagram supports 4 types of video content. Utilizing each type effectively is essential for a successful Instagram content strategy. This requires a thorough understanding of each of the 4 video content types, so you can adjust your content to leverage the benefits of each.

For example, Instagram stories have a limited lifespan, so they’re best used for generating short-term impressions. This makes them perfect for product announcements, notifications, and daily highlights. By contrast, Instagram Videos allow for long-form content, so they’re better used for product presentations, video guides, and other forms of evergreen content.

3. Paying Attention to Tone

Tone refers to the general mood your videos are likely to evoke in the audience. Choosing the right tone for your videos is more art than science, as everyone tends to respond differently based on their needs, wants, and desires. Failing to set the tone properly will leave your audience confused. Doing it right is a surefire way to elicit engagement.

It is difficult to translate tone into a technical guideline for making content, but here are some thing to keep in mind. Vivid colors and plenty of light pair well with upbeat, lively content, whereas drab colors will give your content a more somber, serious tone. Speaking slowly is better if you want to highlight the information value of your content, whereas talking quickly is better suited for content targets the senses and emotions.

4. Adopting a Publishing Strategy

What you publish on Instagram is as important as when and how you do it. A video can be a part of a longer series or a one-off. It can come out daily, weekly, monthly, or only certain events. It can share tone with other videos you publish, compliment them by adopting a similar tone, or highlight their differences by completely different in tone. As a result, your publishing strategy should always take timing, consistency and frequency into account.

As a general rule of thumb, the best time to publish video is when your users are most active on Instagram. In terms of frequency, you want to hit a sweetspot where users are not overwhelmed by the quantity of your content. As for consistency, you should maintain a stable content schedule to keep your audience invested in the long-term.

5. Adding CTAs

CTA stands for call-to-action, and refers to actions you want your viewers to take upon viewing your content. They are the essential component of Instagram video marketing. Without CTAs, you’re content might get views, but you will fail to extract any value from them. Conversely, a few well-placed CTAs are a great engine for generating sales, subscriptions, and brand awareness.

CTAs can be direct or indirect. Direct CTAs include buttons, links, and other widgets you can include in an Instagram video which let users perform the desired action directly. Indirect CTAs include shoutouts, text instructions, and other methods of inviting users to performs some action. Direct CTAs are best utilized in Instagram Stories, whereas indirect ones work well with livestreams and long-form videos.

Conclusion

Instagram is an indispensable part of any video content marketing strategy. It offers multiple video content formats and tools, which makes it easy to develop focused marketing campaigns. And with the popularity of video content still on the rise globally, now is the best time to start leveraging it for your brand.