Hybrid – Video Trends in 2023 (Part 10)

If you’re creating the scale of video that marketing trends suggest you should be creating, you’re going to have your hands full.


The average email open rate is just 21%; that’s a one in five chance of someone opening your email according to HubSpot. In comparison, videos improve click rates to those same emails by 96%.


Ragan found that 75% of employees are more likely to watch a video than read an email or text. Videos save users’ time and grab their attention more effectively.


So leveraging the power of video for your internal communications is essential.


If the responsibility for all video production falls on the shoulders of your marketing and communications team, you’re going to need additional resource or to make compromises elsewhere.

What to look for in your video platform

The rise in video content’s popularity has coincided with an influx of apps, tools, and programmes that make it easy for anyone to produce their own video content to a professional standard.


Work smarter, not harder, by choosing a video platform that enables your people to create professional videos quickly and easily and offers a video production service resourced by experts.

Check out the next sections or download the full PDF below.

Video-Trends-in-2023-Full Download
Download

Cost Effective – Video Trends in 2023 (Part 9)

Unless you’re already set up for video, transitioning to a video ready organisation sounds expensive, right? Movies are the most expensive form of entertainment – and at least they have a chance of making their money back at the box office.


While the benefits of video might save you money in recruiting new people, you’re probably going to want to find a sweet spot between cost and quality when it comes to your video output.


Grainy, mobile phone video clips edited together on a free smartphone app probably aren’t going to give quite the right impression.


And with budgets tight all over the world, investing in new tech, training or talent to create videos is probably going to feel like too big of a barrier.

But video makes up for its cost and according to biteable.com, 68% of marketers say video has a better return on investment than Google Ads.

What to look for in your video platform

Put simply, corporate videos simply shouldn’t cost what they cost. You’re not making the new Avatar sequel!


A clear pricing structure will enable you to budget effectively while getting the most out of your video creation platform.


Combine an easy-to-use platform with expert people to create effective, high-quality videos that add value to your business.

Check out the next sections or download the full PDF below.

Video-Trends-in-2023-Full Download
Download

Remote Working – Video Trends in 2023 (Part 8)

When people work remotely, reaching them with corporate messaging can be more difficult. You can’t rely on posters in the toilets or t-shirts on your canteen workers. Instead, you have to reach them digitally. And we’ve established, by now, that video is very much the 2023 way of doing that.


Video can create the shared purpose on which successful businesses thrive. In a recent Forrester Research survey, 88% of businesses said that video is crucial for their company’s ability to foster corporate culture.


HR might find it easier to explain employment policies, compliance procedures or work from home expectations to a hybrid workforce via an instructional video than a lengthy document.


Use video to describe what people do all day. Share footage of cultural celebrations in different parts of the world. Demonstrate the diversity of your workforce through video.

What to look for in your video platform

Combine scale, flexibility, collaboration and personalisation to reach your entire workforce with messages meant for them.


Gather footage from all locations into one place. Allow individuals to edit specific sections. Provide connection between colleagues with videos that resonate, sharing consistent messages translated into multiple languages.

Check out the next sections or download the full PDF below.

Video-Trends-in-2023-Full Download
Download

Content Management – Video Trends in 2023 (Part 7)

No matter how ruthless you are with your video footage, you’ll always end up with more than you need. And that’s a good thing. You never know when a piece of b-roll of a corridor might be just what’s needed to break up talking heads in your video.


Eye tracking studies by the Nielsen Norman Group have found that breaking up what your viewer sees can keep their attention. For that reason, you need an extensive video library.


As your content grows, your ability to manage it shrinks. Your knowledge of what you have and where to find it diminishes. Making sure you’re set up to search for content is an important first step in managing the volume of files available.

What to look for in your video platform

The ability to store, tag, file and find your content is essential. You’ll also want to set permissions for different clips depending on who can use them and manage quality control and messaging within your chose video platform.


Combining a digital platform with expert people will give you the best of both worlds and you’ll benefit from video experts carefully curating all your video content so you can always get access to what you need.


If you’re putting together a 10 year anniversary video, you might want help finding the clips and making sure you celebrate every success from the last decade.

Check out the next sections or download the full PDF below.

Video-Trends-in-2023-Full Download
Download

Purpose Led Storytelling – Video Trends in 2023 (Part 6)

Why are you making a video? Not just because people expect videos now, right?

Video should be an intrinsic part of your organisation’s communications, HR and training strategies, not just an add on.


Use video to share your key messages. Think about what you want the people watching the video to take away at the end.


Consider how you can use video to share information most effectively. How about a pre-first day induction for new starters? In just a couple of minutes, you can not only tell them, but SHOW them how to get to the site by car or public transport, how to access the building, where to store their personal items and who’s in charge. Imagine how invested that individual is going to feel in their new place of work before they even start!

What to look for in your video platform

Choose a platform that takes the guess-work out of video creation. One that’s set up in a way that guides your creators through establishing the purpose of the video long before they start creating it through subject headings, templates and file set-up.


Look for a human team behind the platform to help create and curate your world of stories, provide additional guidance and help determine the purpose of the video by asking what you want your audience to think, feel or do.

Check out the next sections or download the full PDF below.

Video-Trends-in-2023-Full Download
Download

Scale – Video Trends in 2023 (Part 5)

When you’ve got a story to tell, you don’t always want to get from “once upon a time” to “the end” in one sitting. Instead, you want to build interest and engagement by revealing a bit at a time.


Take a new product launch, for example. You could just use a 30 second clip of the product being unveiled with some bullet points about its benefits, or, you could create a suite of videos bringing the development to life. Introduce the innovators behind the product, tell the story of why, interview some early adopters and get them to describe why the product is so great.


The average human attention span is now only 8.25 seconds, so grabbing your viewer’s attention early, keeping it brief and leaving your audience curious to find out more can all encourage engagement. So why try to cram everything into one video when a series gives you more time to add depth and interest?

What to look for in your video platform

Multiple bite-size videos are easy and effective when your creators can collaborate. With all your footage and work in progress in one place, you’re easily able to check the tone and content of your video series to ensure it’s consistent without being repetitive.


Create the video in house or hand it over to an expert team of video content creators to add a more professional touch.

Check out the next sections or download the full PDF below.

Video-Trends-in-2023-Full Download
Download

Collaboration – Video Trends in 2023 (Part 4)

Video takes up a lot of space. The last thing you want is it sitting on internal servers, slowing everything down and impossible to share without transferring it to external hard drives. And that only works if the people who needed to share it were in the same office anyway.


Since the pandemic, the way we work has changed completely.


A survey of businesses in April 2022 found that 77% have moved to some level of hybrid working, providing some flexibility between working from home and the office.


Tech that enables online collaboration has become key to making hybrid working a success. And video is rarely a one-person job.

What to look for in your video platform

Keep your video content in the cloud, so colleagues can access it from anywhere. People can collaborate on projects, sharing work in progress files and contributing different elements from different locations to produce a single product. With different people in different countries, use a platform that enables another team or team member to immediately edit and repurpose a video for their local geography.


Look for a platform that is web-based, and ideally with a mobile app so your people can move seamlessly between devices to carry on creating. New content can be added to your video library from any device, anywhere and be slotted into the edit.

Check out the next sections or download the full PDF below.

Video-Trends-in-2023-Full Download
Download

Enterprise Demand – Video Trends in 2023 (Part 3)

As a business attribute, transparency has become king. People want to make a difference through their work. Being clear about your business purpose and how you’re achieving it can help attract and retain talent. A 2020 white paper from Harvard Business Review demonstrated that companies that prioritised purpose were more profitable than those that didn’t.


Video is the most compelling way you can share details of both your purpose and your progress.


But you’re a global business, with colleagues and customers in multiple locations, speaking multiple languages. So, you have two options. You can create one corporate video and roll it out throughout your organisation and hope for the best, or you can invest heavily in video production in each location to create the kind of personalised video content that speaks to people.

What to look for in your video platform

Don’t compromise. Instead, create personalised, translated versions of the same video, relevant to your local audiences with consistent messaging.


Picture your business in this scenario: you’re creating a corporate video in the US. You want to share it with a reseller in Brazil. While the messages were consistent, the delivery just isn’t going to work.


Use a video platform that enables you to lock the editing on key sections of the video, giving the Brazil team access to add locally produced content in specific areas and translate the entire video into Portuguese, making it work for multiple audiences at the touch of a button.

Check out the next sections or download the full PDF below.

Video-Trends-in-2023-Full Download
Download

Multiple Videos – Video Trends in 2023 (Part 2)

TikTok, Instagram and YouTube have a combined audience of more than 5 billion users. In the last year, those users spent more than 12 trillion hours viewing video online.


Still think video is a “nice to have” for your business? Developing a video strategy will help you know the type of footage you need to be collecting, the events and milestones you’re going to mark with video, the key messages you’ll share through video and the added value you can gain from video.


Your video strategy will also help you make sure video is working hard for your business. Every piece of footage you capture can be used multiple times and in multiple ways, dramatically reducing the amount of time you spend filming and maximising the reach of your video.


“Going viral” shouldn’t be the aim of your video. Instead, prioritise reaching the right audience with the right message.

What to look for in your video platform

To make the videos you need quickly and effectively you want to be able to combine your own footage alongside stock footage from the likes of Getty and Shutterstock. This gives you everything you need at your fingertips.


Choose a platform that means there’s no need for a comprehensive in-house team, an editing suite or expensive software as you can do it all online.


Make multiple videos fast. Want to roll out a new health and safety induction for multiple sites?
Pull together your core content and enable editing for teams on each site to add their own, personalised content quickly and easily, making your videos accessible and relevant.

Check out the next sections or download the full PDF below.

Video-Trends-in-2023-Full Download
Download

Fast Video Creation – Video Trends in 2023 (Part 1)

As soon as something happens, there’s content about it online. Within moments of an event, there’s news coverage, with footage from the scene.


How quickly can your business react? Whether it’s good news or bad news, sharing key messages with colleagues throughout your organisation quickly helps your people feel as though they’re part of the team, provides reassurance and makes sure everyone is on the same page.


Picture the scene – you’re shortlisted for a prestigious industry award. The awards night rolls round and you attend the black- tie dinner. Your category comes up, you hear the host say “and the winner is…” and then your company’s name. How do you share the news with your employees? Bring it to life with video!

What to look for in your video platform

You’ll want to keep all your video content in one place, so you can access it quickly to pull together your message and share it across your organisation. Combine video of your event with talking head interviews and b-roll background footage.


One touch translation into multiple languages and the ability to personalise your video for different locations or teams you can make sure your messages have the widest possible reach.


And a platform with real people on the other end to support with your video creation can significantly speed things up.

Check out the next sections or download the full PDF below.

Video-Trends-in-2023-Full Download
Download