Why You Need to Localise Your Video Content

In today’s globalised market, businesses must connect with audiences across different regions and cultures. One of the most effective ways to achieve this is through localised video content. Localising videos can significantly enhance engagement, boost brand loyalty, and drive growth. Here’s why your business should prioritise video localisation and how Binumi can help you achieve it seamlessly.

The Importance of Localising Video Content

  1. Enhanced Audience Engagement: Localised videos speak directly to your target audience in their language and cultural context, making them feel understood and valued. According to a study by Common Sense Advisory, 72.4% of consumers prefer to buy products with information in their own language​​.
  2. Improved Brand Loyalty: By respecting cultural nuances and language preferences, localised videos help build trust and loyalty. Customers are more likely to remain loyal to brands that make an effort to communicate in a culturally relevant manner.
  3. Increased Conversion Rates: Localised content can lead to higher conversion rates. Research by the Harvard Business Review indicates that companies that localise their marketing efforts see an average increase of 25% in market share​​.
  4. Competitive Advantage: Businesses that invest in localisation can outperform competitors by reaching markets that others might overlook. This can be particularly beneficial in regions where localised content is less common.

How Localising Video Content Can Drive Business Growth

  • Market Expansion: Localising video content allows businesses to enter new markets more effectively. By providing content that resonates with local audiences, businesses can tap into new customer bases and drive international growth.
  • Better ROI: Companies that localise their video content often see a higher return on investment. Forrester reports that businesses using AI for video production can reduce costs by up to 50% , while Gartner research suggests that AI can speed up video production processes by up to 300% .
  • Stronger Customer Relationships: Localised videos help build stronger relationships with customers by showing that the brand values their culture and language. This can lead to increased customer satisfaction and long-term loyalty.

How Binumi Supports Your Localisation Efforts

Binumi’s AI-powered video creation tools and expert services make video localisation simple and efficient. Here’s how we can help:

  1. AI Video Creation Tools: Binumi’s AI tools can automate many aspects of video localisation, from translating scripts to generating subtitles. This ensures accuracy and consistency across all languages, saving time and reducing costs.
  2. Language Translation: Instantly transform any copy or script within a video into a new language. With the ability to translate to any language, this tool expediates the localisation process.
  3. Multimedia Library: With over 15 million rights-cleared multimedia clips, you can enrich your videos with visuals and sounds that resonate with specific regions, enhancing the local appeal of your content​​.
  4. Collaborative Platform: Binumi’s platform allows for seamless collaboration between your in-house team and our experts. This ensures that the localisation process integrates smoothly with your existing workflows, improving efficiency and productivity​​​​.

Leveraging Binumi’s Creative and Strategic Experts

For businesses looking for comprehensive support, Binumi offers access to a team of creative and strategic experts who can fully service the localisation process:

  • Strategic Planning: Our strategists work with you to develop a localisation strategy that aligns with your marketing objectives, identifying target markets and key messaging points​​.
  • Creative Development: Our experienced producers, designers, and editors create compelling narratives and visuals that resonate with local audiences, ensuring each video is culturally relevant​​.
  • Quality Assurance: With access to cutting-edge AI technology and creative support, we ensure the highest quality standards in your video content, enhancing your brand’s credibility and reputation​​.

In conclusion, localising video content is essential for businesses looking to engage with diverse audiences and drive international growth. With Binumi’s AI-powered tools and expert support, localising your videos has never been easier. By investing in localisation, you can enhance audience engagement, improve brand loyalty, increase conversion rates, and gain a competitive advantage in the global market.

AI and the Future of Storytelling in Videos

Storytelling has always been an essential part of human culture. From ancient cave paintings to modern-day movies, the way stories are told has evolved, but the core aim remains the same – to connect and communicate. Today, artificial intelligence (AI) is setting the stage for the next shift in how we tell stories through videos.

What AI Brings to Video Storytelling

AI technology in video production isn’t about replacing the human touch; rather, it’s about enhancing the creative process. Here’s how AI is changing the game:

  1. Speed and Efficiency: AI can quickly sort through hours of footage to find the best shots, trim videos to the right length, and even adjust the pacing based on the storyline. This means storytellers can produce quality content faster.
  2. Personalisation: Imagine a video that changes based on who’s watching it. AI can analyse data to understand a viewer’s preferences and modify the video in real-time to match their interests. This makes stories more relevant and engaging for each individual.
  3. Accessibility: With AI, creating videos that are more accessible is becoming simpler. Automated subtitles, language translation, and even content adaptation to suit various learning needs are all possible, ensuring everyone can enjoy the story being told.
  4. Consistency: When creating a series of videos, maintaining a consistent style and tone can be challenging. AI helps by analysing past videos and suggesting edits that help keep new videos in line with previous ones.

Enhancing Creativity, Not Replacing It

It’s important to note that AI is a tool that serves to support and enhance human creativity. It offers possibilities and saves time on technical tasks, giving creators more space to focus on the story itself.

The Road Ahead

As AI technology improves, its role in video production will only grow. However, the essence of storytelling – conveying emotions, sharing experiences, and creating connections – will always need the human element. AI is here to enhance this connection, not replace it.

In Conclusion: Binumi and the Future of AI-Driven Storytelling

As AI technology continues to evolve, its role in video production is becoming increasingly vital. Binumi is at the forefront of this evolution, offering cutting-edge tools that enhance the creative process, making video production faster, more personalised, and accessible to a broader audience.

At Binumi, we understand that the essence of storytelling involves connecting and communicating at a human level. Our AI tools are designed not to replace this human touch but to augment it, enabling businesses to focus more on the narrative and emotional depth of their stories while leaving the technical complexities to us.

Whether you’re a marketer aiming to craft targeted campaigns, a business looking to engage customers, an educator seeking to transform classroom learning, or a company exploring video creation for the first time, Binumi provides the tools to bring your visions to life. Our platform ensures that each video is not just seen but felt, enhancing the way stories are told and experienced.

This is the future of storytelling in videos – powered by AI, driven by humans.

The New Imperative: Unleashing the Power of Video Communication in Business

In an era dominated by visual content across social media and communication channels, businesses find themselves at the forefront of a transformative journey.

Going beyond marketing, the surge in internal communication videos is reshaping corporate strategies, highlighting the profound impact of visual elements.

This blog explores the new imperative of incorporating visuals into business communications, drawing insights from the innovative capabilities of Binumi and emphasising the timeless truth that a picture is worth a thousand words.

The Transformation of Communication

The prevalence of video content on platforms like Facebook, Pinterest, Instagram, and Snapchat reflects a paradigm shift in information consumption and communication.

While businesses have adapted customer communications to include GIFs and emojis, the focus has primarily been external.

Internally, traditional communication methods such as written documents, plain-text emails, and phone meetings continue to dominate, yet the rapid shift towards video conversion is rapidly becoming the best thing in internal communication strategies.

Key Insights

Source: TechSmith – The Value of Visuals

Economic Picture – Untapped Opportunity

  • Leveraging video communication could unlock $167 billion in annual business productivity across just six geographies researched
  • The potential for a 0.52% boost to GDP underscores the substantial economic impact of incorporating visuals in workplace communications

Business Story – A Piece of the Productivity Puzzle

  • Two out of three employees perform tasks more effectively with video communication, absorbing information 7% faster
  • Unlocking $1,200 of productivity per employee annually becomes a reality through effective use of video communications

Employee Impact – Pressure Mounts

  • Younger workers, familiar with video communication in their personal lives, demand its integration into their professional environment
  • Millennials are twice as likely to use visual content, express a desire for more visual communications in the workplace

Email Issue – Stuck in the 90s

  • Businesses are twice as likely to increase their use of email with video, impacting employee motivation
  • The potential for enhancing email communications through visual elements is evident, catering to the evolving expectations of the workforce

The Economic Picture: Untapped Opportunity

Addressing the decade-long productivity puzzle requires innovative solutions, and video content in employee communications emerges as a pivotal catalyst. Binumi, with its comprehensive video creation platform, aligns seamlessly with this vision, offering scalable solutions enriched with diverse multimedia elements.

Binumi’s Contribution to Untapping Opportunities

  • Comprehensive Services and Scalability: Binumi’s end-to-end creative solutions address evolving business needs
  • Extensive Multimedia Assets: Diverse building blocks—stock footage, images, music, and templates—empower businesses to create compelling internal communication videos
  • User-Friendly Interface and Collaboration Excellence: Binumi fosters team collaboration through sharing features and real-time comments, streamlining the video creation process
  • AI Video Starter: With versatile AI modes, Binumi empowers users to transform complex information into compelling video narratives in seconds

The Binumi Experience: Transforming Blog Insights into Engaging Visuals

Immerse yourself in the dynamic landscape of video content and witness how Binumi transforms the core insights of this blog into a video through our revolutionary AI Video Starter.

This condensed video offers a window into the transformative journey explored in this blog, highlighting the potent capabilities of Binumi’s AI Video Starter in transforming intricate information into a compelling video.

Conclusion: Embracing Video Communication

As businesses navigate the evolving landscape of communication, integrating visual elements becomes not just a choice but an imperative.

The transformative impact of videos in employee communications is undeniable, and Binumi stands as a beacon in this transformative journey. Embracing video communication is about more than staying relevant; it’s about unlocking productivity, fostering creativity, and future-proofing businesses in an era where visuals communicate with unparalleled clarity.

The clock is ticking, and businesses that adapt will reap the rewards of a connected, engaged, and visually empowered workforce.

Future Trends in AI-Driven Video Creation: Binumi’s Predictions

In the fast-paced world of video creation, AI has emerged as a revolutionary force, shaping trends and redefining possibilities. As a leading innovator, Binumi envisions the future of AI-driven video creation, propelled by our cutting-edge Ai Video Starter. Let’s dive into the trends we predict will dominate the landscape.

1. Seamless Integration of AI and Human Creativity

Binumi’s Ai Video Starter sets the stage for a harmonious collaboration between AI insights and human creativity. As businesses increasingly recognise the value of this synergy, our platform facilitates a smooth integration, streamlining the creative process.

2. Enhanced Customisation and Personalisation

The future of AI-driven video creation lies in its ability to adapt to individual needs. Binumi takes customisation to the next level, Binumi tailors the Ai Video Starter to their clients specific requirements. The result? Videos that truly resonate with unique brand identities.

3. Evolution of AI Modes: Beyond Scripting and Prompting

Binumi’s Ai Video Starter continues to evolve with new modes. From prompting creativity with instant video generation to transforming scripts into compelling visuals, and now the innovative ‘Highlight Reel’ mode, users can expect a dynamic range of AI-powered features to suit diverse creative needs.

4. AI-Generated Storytelling Narratives

The future promises a shift towards AI not just refining scenes but actively contributing to storytelling narratives. Binumi’s Ai Video Starter’s advanced algorithms not only analyse data and suggest scenes but actively contribute to crafting compelling and impactful stories.

AI Video Overview: A Glimpse into the Future

Curious to see how Binumi’s AI Video Starter brings ideas to life? Watch our AI Video Overview, where we’ve used the power of Binumi’s Ai Video Starter to seamlessly transform the insights shared in this blog into a captivating visual journey. This condensed video provides a firsthand look at how our platform is more than just a tool – it’s the key to turning concepts into dynamic and efficient video creation. Explore the innovative use of Binumi’s Ai Video Starter as we bring this blog to life, showcasing the future trends in AI-driven video creation right before your eyes.

Conclusion: Shaping the Future of Video Creation

In conclusion, Binumi stands at the forefront of AI-driven video creation, predicting and shaping future trends. As we continue to innovate and evolve, our Ai Video Starter remains your gateway to efficient, creative, and personalised video content. Join us in shaping the future of video creation with Binumi.

Ready to explore the future of AI-driven video creation? Engage with Binumi today and unlock the endless possibilities of dynamic storytelling.

Binumi vs. Traditional Video Editing: A Comparative Analysis

In the ever-evolving landscape of video content creation, businesses are faced with the decision of choosing the right tool to bring their stories to life.

Traditional video editing tools have long been the go-to, but now, Binumi’s revolutionary approach with its Ai Video Starter is challenging the status quo.

Let’s delve into a comparative analysis to understand why Binumi stands out as the future of video editing.

1. Time Efficiency

Traditional video editing often involves a steep learning curve, with users spending significant time mastering complex interfaces and tools. Binumi’s Ai Video Starter, on the other hand, streamlines the process. With its user-friendly design and intuitive modes, businesses can create professional-grade videos efficiently, reducing the time and effort required.

2. Accessibility for All Skill Levels

One of the key drawbacks of traditional video editing is the technical expertise required. Binumi’s Ai Video Starter democratises video production, allowing users of all skill levels to create engaging content. The platform’s modes, including ‘Prompt to Video,’ ‘Script to Video,’ and ‘Chat to AI/Need Help?,’ cater to both beginners and seasoned professionals.

3. Versatility and Collaboration

Traditional editing tools often lack features that cater to diverse video creation needs. Binumi’s Ai Video Starter offers four distinctive modes, including the new ‘Highlight Reel’ mode, allowing users to create personalised and dynamic content. Moreover, the ‘Chat to AI’ mode fosters collaboration, enabling users to seek help from AI with ideas, scripts, and prompts, thereby enhancing creativity.

4. AI-Driven Insights

Unlike traditional tools, Binumi’s Ai Video Starter leverages advanced algorithms to provide valuable insights. The platform analyses data, suggests scenes, and refines scripts, ensuring that users receive creative suggestions aligned with their requirements. This AI-driven approach sets Binumi apart in enhancing the content creation process.

AI Video Overview: The Future Unveiled

Dive deeper into the insights shared in this comparative analysis as Binumi showcases the power of its Ai Video Starter.

Curious to see how we brought this blog to life with video? Watch our AI Video Overview, where Binumi’s Ai Video Starter has been employed to seamlessly convert the concepts discussed above into a captivating visual journey.

This condensed video provides a firsthand look at how we’ve utilised the innovative features of Binumi’s Ai Video Starter to turn this blog into a dynamic and efficient video, making the content creation process accessible and tailored to your creative needs.

Conclusion: Choosing the Future of Video Editing

In the tug-of-war between traditional video editing and Binumi’s innovative approach, the scales tip in favour of the latter. Binumi’s Ai Video Starter emerges as a catalyst for businesses looking to navigate the digital landscape with ease. Revolutionise your video editing experience, embrace efficiency, and tailor your content creation to the demands of the modern era with Binumi.

Ready to choose the future of video editing? Explore Binumi today and redefine the way you craft compelling video content.

The Rise of Video Content: Why Your Business Needs to Embrace It with Binumi

In the ever-evolving landscape of digital communication, one phenomenon stands out as a driving force for businesses seeking to captivate their audience – video content.

As businesses navigate this transformative era, the adoption of video has become not just a choice but a necessity for those aiming to thrive in the competitive marketplace.

Enter Binumi, a trailblazer in the video software industry, providing businesses with innovative solutions to embrace the rise of video content.

The Visual Advantage with Binumi

Binumi understands the power of visual storytelling and recognises that human brains process visual information more effectively than text alone.

With the Binumi platform, businesses can effortlessly harness the visual advantage, creating dynamic and engaging video content that captures attention and delivers messages with impact.

AI Video Starter: Your Creative Catalyst

At the heart of Binumi’s offerings is the Ai Video Starter, a revolutionary tool designed to kickstart your video creation journey. This innovative feature comes with four distinctive modes – prompting creativity with instant video generation, transforming scripts into branded content, facilitating collaborative brainstorming through Chat to AI, and now, the Highlight Reel mode.

This new addition allows users to upload existing media, select the desired video length, and let the AI identify key moments, automatically creating a highlight reel. Binumi’s Ai Video Starter is not just a tool; it’s a creative catalyst empowering businesses to craft compelling videos efficiently in various modes.

Enhanced Storytelling and Emotional Resonance

Binumi’s emphasis on enhanced storytelling aligns with the understanding that video provides a powerful platform for businesses to convey their brand narratives.

Through a combination of visuals, audio, and narrative, Binumi enables businesses to evoke emotions, build connections, and establish a memorable brand identity.

This emphasis on emotional resonance plays a crucial role in influencing consumer perceptions and fostering brand loyalty.

Mobile-Friendly Accessibility with Binumi

In a world where consumers are constantly on the move, Binumi recognises the importance of mobile-friendly accessibility. The platform ensures that businesses can reach their audience on the go, providing a convenient and accessible way for users to engage with video content.

With Binumi, businesses can optimise their content for mobile platforms, contributing to increased engagement and conversion rates.

Binumi and Social Media Dominance

Social media platforms have become central to online activity, and Binumi positions itself at the forefront of this digital realm. Whether it’s short-form content on platforms like TikTok or longer narratives on YouTube, Binumi’s versatile features allow businesses to connect with diverse audiences.

The shareability of video content amplifies its reach, turning viewers into brand advocates through social media shares and engagements.

SEO Benefits and Adapting to Consumer Preferences

Binumi not only recognises the creative potential of video but also its impact on search engine optimisation (SEO). Integrating video content into your online presence can improve search engine rankings, signalling to algorithms that your site provides valuable and relevant content. Moreover, Binumi acknowledges the importance of adapting to consumer preferences, delivering information in an easily digestible and entertaining format.

The Binumi Experience: Transforming Blog Insights into Engaging Visuals

As you immerse yourself in the rise of video content, witness firsthand how Binumi has translated the essence of this blog into a captivating visual experience through our AI Video Overview.

This condensed video provides a glimpse into the transformative journey discussed in this blog, showcasing the powerful capabilities of Binumi’s Ai Video Starter in turning complex information into compelling visual narratives. Explore the innovative ways Binumi has utilised its Ai Video Starter to bring the insights from this blog to life.

Watch, explore, and see how Binumi is not just discussing the evolution of video communication; we are actively redefining it with our Ai Video Starter.

Conclusion: Elevate Your Business with Binumi

In conclusion, the rise of video content is not just a trend; it’s a fundamental shift that businesses must embrace to stay relevant. With Binumi as your creative partner, you can harness the power of video to captivate your audience, foster brand loyalty, and propel your business into the future of digital communication. Ready to transform your approach? Explore Binumi today and redefine the way your business connects with the world through the compelling world of video content.

Revolutionising Video Creation: A Deep Dive into Binumi’s AI Video Starter

In the dynamic landscape of digital communication, video has become a pivotal tool for businesses to engage audiences and convey compelling messages.

Addressing the evolving needs of enterprises, Binumi, a cloud-based enterprise AI-driven video creation platform, introduces an innovative solution — the AI Video Starter.

Let’s explore how this tool, with its four distinctive modes, is reshaping the way businesses approach video creation.

AI Overview Video

Before we delve into the intricacies of Binumi’s AI Video Starter, let’s take a quick peek at what awaits you. Our AI Video Starter has condensed the essence of this blog into a brief overview, providing you with a snapshot of the journey that awaits.

Watch and discover how Binumi’s AI Video Starter is set to revolutionise your approach to video creation.

Understanding Binumi’s AI Video Starter

Overview:

Binumi’s AI Video Starter is a versatile component of our platform, offering tailored solutions for businesses of all sizes. With four distinct modes, it caters to a spectrum of video creation needs, making the process efficient and user-friendly.

Key Features:
The AI Video Starter boasts standout features that streamline the video creation process. Leveraging sophisticated algorithms, it analyses data and generates meaningful suggestions for users. Its user-friendly interface empowers creators to transform concepts into polished videos, automating scene suggestions based on content and enhancing visual storytelling.

Four Distinct Modes

1. Prompt to Video

Prompting Creativity:

In this mode, users can add a prompt, and the AI Video Starter takes the reins, generating a branded video tailored to the given prompt. This mode is perfect for users seeking instant inspiration or looking to kickstart their video creation process with a specific theme.

2. Script to Video

Scripting Your Narrative:

For those with a specific script in mind, the Script to Video mode allows users to input their script, letting the AI Video Starter transform it into a branded video. This mode is ideal for users who have a predefined message and want to bring it to life through dynamic visuals.

3. Chat to AI/Need Help?

AI-Powered Assistance:

Recognising the importance of collaboration and ideation, this mode allows users to engage with the AI for help with ideas, scripts, and prompts. Whether you need assistance in brainstorming ideas or refining your script, the Chat to AI mode is your creative companion.

4. Highlight Reels

Automatic Storytelling:

The latest addition to Binumi’s repertoire, Highlight Reels, allows clients to upload existing media. Select your desired duration, and the AI identifies key moments, automatically cutting your story into a captivating highlight reel. Effortlessly transform your existing media into compelling narratives with this innovative mode.

How the AI Tool Works

Algorithmic Magic:

Powered by cutting-edge algorithms, the AI Video Starter delves deep into data to provide valuable insights. Whether refining scripts, suggesting scenes, or assisting in creative brainstorming, the tool’s magic lies in its ability to understand user requirements and generate creative suggestions.

User-Friendly Interface:

Binumi ensures that the AI tool is accessible to all users with its intuitive interface. By providing step-by-step guidance, Binumi encourages users to interact seamlessly with the AI Video Starter, unlocking its full potential.

Customisation and Personalisation

Tailoring to Your Needs:

Binumi takes customisation and personalisation to the next level by tuning the AI Video Starter to your specific requirements.

Tips for Maximising the AI Tool’s Potential

Combining AI and Human Creativity:

While AI provides valuable insights, the synergy with human creativity is paramount. The AI Video Starter kickstarts your video creation drastically, reducing the time it takes to create videos. Successful collaborations showcase the harmonious balance between AI-driven suggestions and human ingenuity.

Conclusion

In conclusion, Binumi’s AI Video Starter is more than just a feature — it’s a catalyst for transformative video creation. By marrying advanced technology with user-centric design, Binumi empowers businesses to embark on a journey of seamless and innovative video communication.

Ready to revolutionise your video creation process? Explore the AI Video Starter within Binumi and experience the versatility of its four modes.

Together, let’s redefine the language of video communication.

Contact us

Hyper Localisation – Video Trends in 2023 (Part 13)

Who has the influence in your organisation? Who have you been influenced by in the past? You can draw concentric rings from an individual employee that start with their immediate team and extend out to the wider local team or profession and then the corporate leadership.


According to recent research, 3% of employees drive 90% of the conversations held in an organisation.


Knowing this enables us to use the people with the most influence to share important messages.


For that reason, using local influences as multiple spokespeople on a new product launch or set of messaging can be much more powerful than simply sharing the views and voice of a member of the board. Micro targeting of audiences for video can increase engagement, resulting in a higher return on investment.

What to look for in your video platform

The ability to add local voices to a corporate video is crucial here. If you have 20 sites, identifying an influencer for each location and adding their voices to a broader video enables you to share messages and tell stories in a way in which they will resonate with your workforce.


A video platform with adjustable permissions, the ability to edit certain sections and add content from multiple locations enables you to do this effectively.

Check out the next sections or download the full PDF below.

Video-Trends-in-2023-Full Download
Download

Team/User Generated Video Creation – Video Trends in 2023 (Part 12)

Work peers matter because many of us spend more of our waking hours with co-workers than with anyone else.


Using your workforce to share messages and create video content can be critical in making sure key messages land.


Whether it’s health and safety information, corporate messaging, employee satisfaction or diversity and inclusion, using a broad cross section of your workforce in your videos can be a powerful employee engagement tool.


Once again, hybrid working can hinder the ability of your employees to act as influencers for one another, which is why video can be so powerful.

What to look for in your video platform

You’ll want to enable easy uploads without extending editing and publication rights to the same wide audience, so you’ll need a video platform that enables you to manage user controls centrally, switching access on and off at the touch of a button.


Anyone uploading content to your video library needs to use the tagging and filing system to enable footage to be found and used easily.


Look for a platform that can respond to your unique needs, for example by enabling you to publish your own branded templates for your team or clients, or letting you create specialised and unique video campaigns.

Check out the next sections or download the full PDF below.

Video-Trends-in-2023-Full Download
Download

Onboarding and HR – Video Trends in 2023 (Part 11)

When it comes to sharing instructions, 83% of people prefer accessing that content by video than by text or audio.


With disparate teams and the rise in hybrid working, we may have seen the back of the type of new starter induction where everyone who has joined an organisation in the last month congregates at head office for a day of orientation, health and safety and vision and values.


Instead, more and more organisations are providing induction by video, welcoming new starters, setting the expectations, and crucially, reaching these people BEFORE their first day.


The benefit of video is that not everyone needs the exact same information. Different sites or different job roles can have site or role specific video tailor made to make them feel welcome and up to date.

What to look for in your video platform

The ability to personalise a core video will give you the flexibility to treat new starters as individuals. Create one set of corporate information and enable local teams or professional functions to add local information.


You might want a clip of the CEO talking about the organisation’s vision and values and then have site leads talking about the culture on their site or professional leads talking about the ambitions of their department.


Choose a video platform that provides this flexibility and personalisation.

Check out the next sections or download the full PDF below.

Video-Trends-in-2023-Full Download
Download